Health Industry Communication
2nd Edition
New Media, New Methods, New Message
eISBN-13: 9781284077803
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Additional Book Details
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.
Sold By | Jones & Bartlett Learning |
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ISBNs | 1284077802, 9781284077803, 9781284077759 |
Language | English |
Number of Pages | 476 |
Edition | 2nd |