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Gabriela Martorell
Child Third Edition is a brief but thorough account of human development from conception through adolescence exposing students to substantial amounts of culture and diversity and immersing them in practical application. Child combines a commitment to scholarly content critical thinking …
David L. Mothersbaugh
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and …
Darrell Vodopich
The Biology Laboratory Manual by Vodopich and Moore was designed for an introductory biology course with a broad survey of basic laboratory techniques. The experiments and procedures are simple safe easy to perform and especially appropriate for large classes. Few …
Anne Lawrence
In a world economy that is becoming increasingly integrated and interdependent the relationship between business and society is becoming ever more complex. The 17th edition draws on the latest research to address the challenges facing business organizations and their stakeholders. …
Conrad Phillip Kottak
Now in its 19th edition, Anthropology: Appreciating Human Diversity is an introduction to general (four-field) anthropology. It covers the four subfields - biological anthropology, anthropological archaeology, cultural anthropology, and linguistic anthropology, as well as anthropology?s two dimensions: academic and applied …
Tony McAdams
Law, Business and Society fits both upper-division undergraduate and masters levels courses in legal environment of business, government and business, and business and society. Law, Business and Society takes an interdisciplinary approach, using elements of law, political economy, international business, …
Dennis Sherman
McGraw-Hill Higher Education
The West in the World Fifth Edition prompts students to take an active analytical approach to understanding history and historical change. Readers will come to appreciate that history does not happen in isolation but rather is the consequence of a …
Donald Palmer
Distilled from Donald Palmers more than thirty years of experience, Looking at Philosophy exemplifies his very successful approach to teaching the introductory course. The text is the story of the discovery and development of philosophy in the Western world, from …
Greg Marshall
Greg Marshall and Mark Johnston both of Rollins College have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition written for today's students in an interesting lively professional tone …
Joseph P. Cannon
Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthys ground-breaking categorization …
Kenneth H. Cushner
This new edition of Human Diversity in Education provides coverage of current events and relevant legislation is incorporated throughout the book to ensure students are educated on the most critical issues teachers are faced with in today's classroom. It prepares …
Shane C. Hunt
Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve for-profit businesses, not-for-profit organizations, and students? career prospects is a critical and relevant to all students, regardless of their major. Career success …
Paige Baltzan
Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provide the foundation that will enable students to achieve …
Marcia Millon Cornett
M:Finance was developedfor the undergraduate corporate finance course and designed with today'sstudent in mind. With years of teaching experience as well market development,the author team developed a text to reflect that this critical course covers somany crucial topics and that …
Richard A Magill
Motor Learning and Control: Concepts and Applications , 12e, is an introduction to the study of motor learning and control for students who aspire to become practitioners in exercise science, physical education, and other movement-oriented professions. Each chapter presents motor …
John J. Wild
Managerial Accounting responds to the market's need for an integrated solution with balanced managerial content that has a corporate approach throughout. Its innovation is reflected in its extensive use of corporate examples, the integration of new technology learning tools, superior …
Julia Rutherford Silvers, Joe Goldblatt
Wiley
A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by …
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