New Products Management: 2025 Release
ISBN-13: 9781266217852
eBook Features
-
Read Anywhere
Read your book anywhere, on any device, through RedShelf's cloud based eReader.
-
Digital Notes and Study Tools
Built-in study tools include highlights, study guides, annotations, definitions, flashcards, and collaboration.
-
Text-to-Speech Compatible
Have the book read to you!
-
Offline Access
(
100% )
The publisher of this book allows a portion of the content to be used offline.
-
Copy/Paste
(
10% )
The publisher of this book allows a portion of the content to be copied and pasted into external tools and documents.
Additional Book Details
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect's adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.
| ISBNs | 9781266217852, 9781266217852, 1260512010 |
|---|---|
| Language | English |