The Restaurant Dream?

Additional Book Details

Each and every year, countless numbers of individuals choose to act on their life-long dreams and open a restaurant. Many of these aspiring restaurateurs are engaging in this activity for the first time, and unfortunately they make mistakes which frequently and unnecessarily doom their fledgling business. Many of these mistakes, however, are easily avoidable.

The shelves are full of books about restaurants. Some offer advice on operations and menu planning. Some contain inspiring photographs of interior and exterior spaces. Others share the details behind one concept or individual’s success story. But while it may be hard to believe, comprehensive information available on the restaurant development process is limited. The establishment of a new restaurant concept is full of emotion, surprises, frustration, risk, and satisfaction which simply cannot be conveyed in a textbook format. 

The Restaurant Dream? is based on a true life account of a team’s effort to develop a restaurant concept from the ground up. It is written in the form of a story, which interweaves educational material with real-life events, and the unexpected twists and turns we experienced. It is this story format that will engage you as the reader with the material available. From elation to deception and camaraderie to lawsuits, this book shows the surreal components of opening a restaurant are not uncommon – just not frequently shared. This book will share strategies and logic, successes and failures, and aspiring restaurateurs will learn from our efforts and improve their own likelihood for success.