How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off

Stephanie Beener and Constance Marse
ISBN-13: 9781601389046

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Florists create beautiful arrangements for individuals or special occasions. They design bouquets, sprays, wreaths, dish gardens, and terrariums according to the customer’s order by cutting and arranging live, dried, or artificial flowers and foliage. If you love the beauty of flowers, the joy of creating and designing original displays, have a bit of business sense, and willingness to work toward achieving goals; the dream of owning your own floral business easily can become a reality.

The REVISED second edition of How to Open & Operate a Financially Successful Floral and Florist Business Both Online and Off — With Companion CD-ROM will teach you all you need to know about getting started in a short time. The second edition is more concise and easy to follow. It contains updated facts about the floral industry as well as updated information on essentials for success, insurance, business entities, insurance, resources, and more. In addition, the sequence of material has been rearranged to guide you more quickly and smoothly to the information you need to know.

This is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This book is a comprehensive and detailed study of the business side of a floral shop. It should be read by anyone investigating the opportunities of opening a store. The companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.

This manual and CD will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without.

The author leads you through the logistics of finding a location that will bring success, drawing up a winning business plan, buying (and selling) a store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copywriting, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development.

By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills. You will learn sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will discover how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.

This manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this concise, easy to read resource and reference it in their daily activities as a source for ready-to-use forms, websites, operating and cost-cutting ideas.

Sold By Atlantic Publishing
ISBNs 1601389043, 9781601389046
Language English
Number of Pages 290